How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 10:26
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Price
People
After 70 years of the crappiest computers ever made, why does IBM exist?
Place
Good marketing is doing this well.
Perception
How many downloads does an iOS app need to get into the top charts in education?
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.